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I am Chaoran Liu（刘超然）, Assistant Professor of Marketing at the UK Campus of Peking University, with over 12 years of experience in marketing and business practice. I am based in Oxford during office days and in London at other times. I welcome opportunities to connect and exchange ideas on marketing, research, and insights.

Research Interests
Quantitative Marketing, Gen AI, Blockchain, Small Business
Academic Position
Assistant Professor of Marketing · HSBC Business School, Peking University UK Campus, 2025 - Present
Teaching: Marketing Management; Applied Econometrics / Empirical Business Analysis
Education
PhD in Marketing — London Business School (2025), Advisor: Anja Lambrecht
MS in Marketing — Columbia Business School (2013)
BA in Finance — Peking University (2012)
BA in Arts (Double Major) — Peking University (2012)
Working Papers
1) Seller Experience and Transaction Prices on a Blockchain-Enabled Marketplace (with Xu Zhang and Anja Lambrecht) — 2024 ISMS Doctoral Dissertation Award Finalists — Available on SSRN
2) Generative AI and Content Homogenization: The Case of Digital Marketing (with S. Alex Yang and Tong Wang) — Funded by Institute of Entrepreneurship and Private Capital (£24,000) — Available on SSRN
3) Sales Manipulation on a Blockchain-Enabled Marketplace — Work in progress
Fun Facts
- 🎉 Co‑founded the first Chongqing Xiaomian Noodle Bar in London
- 🍷 Diploma in Wine & Spirits from WSET
- 🐱 Proudly a qualified cat slave